In the run up to Christmas 2020, Totally Money (a UK based credit report provider and comparison service) approached OnePoll looking to run a test of their latest advert to our panel, to gauge opinion particularly relating to how memorable, interesting, attention grabbing, informative, and enjoyable the advert was, along with likelihood to purchase based on the advertisement and brand recall.
Using an online survey, we polled 500 UK adults who watch Television aged 18-65, and asked them to imagine they were sitting at home watching their favourite daytime tv program when the advert comes on, and showed a 3 minute clip which contained the Totally Money advert along with a few others either side. After being shown the clip they were asked a series of questions to find out what they thought of the advert, with a series of agree/disagree style questions followed up with freetext allowing them to explain their given answers.
The advert had generally favourable responses from the public, with over half saying it held their attention (56%) and was enjoyable (52%), and a further 44% would choose to watch again. One respondent who agreed that it was enjoyable said this was because “It was catchy and since you don’t often see dancing toads, fun to see.” Which was a sentiment echoed by others
On completion of the project, OnePoll delivered data tables along with a top line executive summary detailing the findings.
